Molson introduces us to a fridge full of beer – one that can be opened only with a Canadian passport! A very simple way of throwing an engaging advertising campaign with some light playful problem-solving elements.  Suddenly everybody wants to know a Canadian.

Well, it’s not much of a game, but it certainly has the prize that makes people want to take part to it! Also has a nice touch of goodwill in it – free beer is always a nice thing.

Source: creativity-online