Within this week these two publications caught my eye: Google’s “Ingress” and Air France’s “Music in the sky” (above). Both work on mobile devices and play with the idea of augmented reality. Practically the first one gamifies one’s living environment, the other hides music into the sky and makes people look into the clouds.
Ingress has some potential to become the next “big thing” if people will adopt the idea and Google will be able to keep adding some interesting content to it (I don’t actually doubt this too much). This kind of ideas have been floating in the air for a while now, but I’d say that now the time is starting to be right for them. Shadow cities was a nice leap towards this direction, but this one might have a chance to attract bigger audiences and partners (and has a bigger marketing budget as well, I bet…).
I find Music in the sky a very clever and reasoned advertisement app for Air France: It encourages people to travel more, gives them the excitement of finding new things (fits like a glove to the core idea of travelling) and helps them collect a soundtrack for their travels. I only wonder if it works from an airplane as well…
