Oulu2026 AR Privacy Policy

This policy explains how we protect your privacy when you use Oulu2026 AR application. In short, we do not collect any personal information and only use the device camera for the AR tracking using the video in real-time. Oulu2026 AR is made by Playsign Oy for the City of Oulu, in Finland.

Camera permissions: No images are ever stored or transmitted

The application requires device camera access for AR functionality. Video or other camera image is never stored or transmitted anywhere by the application. The camera is only used to show the 3D model on top of the video image.

What data we do collect?

Oulu2026 AR app does not collect any personal information by itself; however, libraries from
Unity3D and Vuforia’s augmented reality kit, may or may not collect and use personal information as
described below.

The Vuforia AR platform may collect the following information (collectively “statistics”):
(I) Information about the end users’ devices such as:
a. Make, model and firmware version of the user’s device
b. Operating system name and version number of the user’s device
c. Camera profile version
(II) Information about the Software used to create the Developer Application such as:
a. Vuforia API version
b. Vuforia license keys for mobile and digital eyewear licenses
c. Cloud Recognition client key for apps that utilize Cloud Recognition (This feature is not utilized by
the Oulu2026 AR application)
(III) Information about the Developer Application and its use such as:
a. Application bundle ID
b. Application version, for tracking application upgrades
c. Application’s App Store ID recorded for Google Play Store
d. Initial application session timestamp, for the first time an app is launched after being installed on a
device
e. Camera start and stop times. This is only recorded when the Vuforia app process is running.
f. Vuforia application process start / stop / resume timestamps
g. Recognition event timestamps
h. Log Data file configuration defines frequency and file size of the log file to be transmitted to PTC
i. Tracker state detected / tracking / lost timestamps
j. Target created / destroyed timestamps
k. Virtual button created / destroyed timestamps
l. Virtual button pressed / released timestamps
(IV) The IP address used by the end user’s device for the purpose of inferring the country / region of
use (but not the exact location).
(V) Images submitted with Cloud Recognition queries in order to match image for a Recognition event
(This feature is not utilized by Oulu2026 AR application).

You can access the Unity privacy policy here: https://unity3d.com/legal/privacy-policy.
Playsign and partners do not collect additional unique identifiers or personal information using the Oulu2026 AR application.

How is the data collected disclosed?

Oulu2026 AR application is built using the Unity game engine and Vuforia AR platform. Data collection by the Unity game engine has been disabled. The Vuforia AR platform (PTC Inc.) uses the Statistics as follows. PTC and/or its affiliates and service providers may collect and use Statistics: (a) to provide the Software and Services, (b) to improve and optimize the Software and Services for different hardware and software requirements on various consumer devices (commonly referred to as device fragmentation), (c) to facilitate the provision of new products, updates, enhancements, technologies, and other services, (d) to improve the Software, the Services, and other products, services and technologies of PTC or its affiliates, and for any business purpose if de-identified and/or anonymized.

How is collected data retained?

Oulu2026 AR app does not collect any personal information by itself. However, data collection by the Unity game engine is aggregated/anonymized and available to developers at stats.unity3d.com. PTC Inc. is responsible for the storage of data collected by the Vuforia AR platform.

HOW TO OPT OUT

You can stop all collection of information by the Oulu2026 AR application by uninstalling the Oulu2026 AR application. You may use the standard uninstall processes available as part of your mobile device.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT (COPPA) COMPLIANCE

Oulu2026 AR application is built using the Unity game engine and Vuforia AR platform. You can access the Unity privacy policy here: https://unity3d.com/legal/privacy-policy. The Vuforia AR platform (PTC Inc.) collects Statistics which are listed in the “WHAT DATA DO WE COLLECT?” section of this privacy policy. Statistics collection by the Vuforia AR platform include the IP address of the user’s device. No other personal information is collected by the Vuforia AR platform (PTC Inc.). The persistent identifier is collected for the purpose of inferring the country / region of use (but not the exact location of the user).

Does the app include advertising?

The Oulu2026 AR application does not include banner ads or targeted advertising. The app does
include a small watermark in the bottom left of the screen that states “Powered by Vuforia”. This
watermark is required by the Vuforia AR platform.

CONTACTING US

If there are any questions regarding the Oulu2026 AR app privacy policy you may contact us using the information listed below:

player@34.88.221.0
http://34.88.221.0/
+358 40 7198759
Playsign Oy
Mäkelininkatu 15
90100 Oulu
Finland