Gamification and playfulness as advertising tools
Basically, advertising is all about gaining the audience’s attention and making them feel and think certain way about certain things. The advertising will most likely be more efficient if people like it, participate in it and the ad goes viral. Different rewarding systems have been used in advertising for ages. It’s no wonder that so many...
Basics of making things more playful, part 2: Figure of speech
Speech situations can be quite ordinary, and frankly even quite boring: the audience waits and listens, maybe watches some power-point slides as the speaker moves on from one topic to another. It can be challenging to concentrate to the speech as a whole unless the speaker happens to be an outstanding storyteller by his/her nature....
Basics of making things more playful part 1: Do your housework
It is rather easy to say that everything can be made playful or gamified. One would easily think that this means merely some web-based services or mobile apps but I assure you that this is not the case: even the nastiest and the most unwanted home chores can be made into an adventure for the...
Welcome to our blog!
The world is full of playfulness and new ideas of making everything more fun. This blog will be keeping an eye on these ideas and telling its readers what’s new and worth checking out in the world of playfulness and gamification. Sometimes we will take a deeper look into how some projects are done and...
