As an economist I am really excited about Bunchball’s plans to bring gamification elements to Sugar CRM. I have used many different CRM -programmes during the years and since I was not satisfied with any of them, I finally ended up ordering a custom-one just for me.

Most CRM-tools tend to have quite unefficient customization possibilities and they can frankly be quite boring to use – in bigger companies it is often a problem to get the employees to update their new contacts because they usually have some “more important things” to do. Which kind of makes the whole idea of having a CRM-programme worthless.

I will totally be checking the new Sugar out, already picturing all the possible great new elements and functions in my head… Sounds also like a fun project to make!

– Hanna