Unicefs Tap project 2013 is taking place in Facebook. The idea is to get people sharing virtual water in FB and this virtual water will then be “turned” into actual water and given to those in need. So basically it is a goodwill-game: You “donate” water to two of your friends and simultaneously take part in saving the world. It’s easy: one does not need to donate money or use too much of their valuable time – just a good thought and one or two mouse-clicks will do.

Sounds very nice indeed, but with this kind of projects it would actually be interesting to get to read the end-report once: how did the things really go and how did the campaign benefit the children in need of drinking water? I’d like to know the ways that the game actually affects the real world – what is the value of one click in this case?