Disney set up a cool and nostalgic installation to advertise their new movie, Wreck-it-Ralph. The combination of 3D, 8Bit and a real street seems awesome and it quite reminds me of the end results of Minecraft’s mobile app I mentioned before.
The mainly styrox-based installation also includes an 8-bit building that turns into a game one can play via Blippar. A very nice way to introduce a game-themed movie to big audiences – If one has the marketing budget, this is definitely a proper way to use it.
