The short definition of gamification goes something like this: “Applying game mechanics to (practically anything) to motivate and engage people. ”. When you are gamifying your business, you are most likely aiming to get more attention, participation or/and business.
When setting up a business, the important thing (among many other important things) is to take the following things into consideration:
1) What is your (core) idea?
2) What value does it bring ( to who?)
3) How does your business make money?
4) How do your customers find your service/product?
Gamification can be applied to all these fields and it can improve your business in many ways. DestinationCRM.com gives an interesting example of Samsung gamifying their loyalty program on their website: The idea was to gain more user-generated content and traffic on their website.
So they gamified the whole customer loyalty programme, giving the customers for example a chance of leveling up, unlocking badges and so on.
The end result was that 66% more users were submitting 447% more product answers on their website.
The increased amount of user-generated content caused 34% of the website users to put 224% more items to their shopping-carts.
A quick conclusion: Mission was accomplished with a drastic change.
How about boosting your own business with our services? 😉
WARNING: Gamifying your business can should make it more fun
