As a car-owner this video brings some shivers down my spine… but I would not mind having a parking-assistant myself! Ford has obviously decided to give a (park-assisting) hand to the driver whose parking skills would be good only if parking was a game of pinball where the players gain points by crashing their cars....

A couple of years back the Wolkswagen “fun theory” -project introduced us to the concept of piano stairs. Turning steps into functional piano keys seemed to motivate people to use the “old fashioned” stairs over the escalator – according to the “fun theory” 66% more people than normal chose stairs over the escalator. Asian Federation...

Gamification and UX-design both aim for engaging people and altogether better user experience (and creating more cash flow), but they are not the same thing. They certainly work together well, though – and need one other.

Feeling a bit worn out, are we? Tuesday seems gray and hopeless and the weekend is still far, far away. In another galaxy. Don’t worry, you’re doing just fine. Here, have a compliment! You totally deserve it! This is an awesome cheering up-page where one can get as many compliments as they need. Favorite ones...

Disney set up a cool and nostalgic installation to advertise their new movie, Wreck-it-Ralph. The mainly styrox-based installation also includes an 8-bit building that turns into a game one can play via Blippar.

What kind of results can be gained via gamification and why should you use it for your business?