Recent posts
Games as advertising

Games as advertising

  It is pretty inexpensive and simple to cheer up a company’s website or advertising campaign with some gamification magic. Sometimes, with more budget, companies make more and more gamelike advertisement to engage their customers with. I found this Magnum campaign a bit over the top (well, it seems that they’ve had quite a budget...
Life = game

Life = game

If one has a nice amount of money and lives in a welfare-state everything can be so easy that life becomes boring and depressing. No? Well, if you do not miss any more content or meanings, you can at least try to bring your life more order by gamifying it a bit with a simple...
A quest for depression

A quest for depression

A serious topic, depression, has been made into a game, “the Depression Quest”. It is not a game about “Who is best at being depressed”, but a game that aims at a better understanding of your near ones who live their lives under some sort of depression. For healthy people, the decisions and feelings of...
Turning a social network into a water network

Turning a social network into a water network

Unicefs Tap project 2013 is taking place in Facebook. The idea is to get people sharing virtual water in FB and this virtual water will then be “turned” into actual water and given to those in need. So basically it is a goodwill-game: You “donate” water to two of your friends and simultaneously take part...
Can waiting be fun?

Can waiting be fun?

At least it doesn’t have to be boring. Qualcomm set up a whole circus for people who were trying to entertain themselves with mobile devices while waiting for their bus to arrive… Check out the video above!
Want to quit smoking? - there's an app for that

Want to quit smoking? – there’s an app for that

Smoking is a habit that many people try to quit – often with poor results. Now one can obviously forget about the nicotine plasters, -gums and stuff and try gamifying the process instead! “My Last Cigarette” is an app for iPads and iPhones that will encourage  its users to quit smoking for good by rewarding...